All VCT, EIS, SEIS, and Business Relief qualifying investments are high risk and are not suitable for most clients. They are illiquid investments and Investors’ capital is at risk.


Station12 is a specialist private equity and venture capital investor whose team combines operational, investment and advising experience, to give a unique and deep understanding of the Sports, Entertainment, Immersive and Knowledge sectors. We have worked across television, advertising, music and film, as well as leading investments in these sectors, together with gaming, sports, live events and theatre.

The Sports, Entertainment and Knowledge markets are global and being rapidly transformed by technology and changing consumer behaviour. We want to work with the best companies and talent to drive this change and create value for our partners, investee companies and investors. The UK is a proven market leader in these sectors but there is still plenty of scope to capture underinvested opportunities. Station12 has a demonstrable track record of success in venture investing within these sectors.

The Sports, Entertainment and Knowledge SEIS/EIS Service was launched in 2019 and is seeking to make qualifying investments into early and growth stage companies within Station12’s key sectors. We firmly believe that Sports, Entertainment and Knowledge impact individuals’ day-to-day lives and the changing market dynamics offer significant opportunities for businesses to grow.

Station12 also has a corporate finance arm which assists businesses when they are ready to sell. This provides valuable market intelligence in the identification of possible market gaps and access to new investment opportunities. It also enables us to understand what larger organisations (an ultimately the buyers of our investee companies) are thinking about in terms of future strategy.


The next subscription deadline for Station12 Sports, Entertainment and Knowledge Service is set to be 31 December 2019. Based on Station12’s current pipeline, investors who apply ahead of the December deadline should have their funds invested across 4-6 companies within the current tax year. The 4-6 companies will be a combination of both SEIS and EIS opportunities unless an investor has provided explicit allocation instructions.

Existing Investee Companies

Our existing investee companies have capacity for follow on funding.

Parade Media – Content Production and Distribution

Parade Media is a producer and distributor of premium lifestyle and factual entertainment to a global audience. Founded by Matt Ashcroft, formerly of Shine, Parade works with leading producers and broadcasters around the world, leveraging off the continual demand for new content. Parade is profit generating. (parade.media)

InSport – Sports & Education

InSport aims to be the leading business school for sports. InSport provides undergraduates and executives with practitioner led education around the business of sports as well as a unique networking hub to enable them to further their sports careers. The first courses focus on football, driven by the expansion of the Premier league worldwide and the growth of football in the US and Asia, as well as women’s football. Courses are hosted at leading Premier League clubs. The company is revenue generating. (insport.education)

Future Investee Companies

Station12 Sports, Entertainment and Knowledge SEIS/EIS Service expects to deploy investors’ capital across 4-6 investee companies which may include, but not be limited to the below. These opportunities are subject to Investment Committee approval and contractual agreements.

eSports, B2C, platform
(SEIS and EIS)
Investment size: £250,000

A fan driven eSports platform with the ambition of building its globally recognised team and unique brand in partnership with marquee sponsors. The platform will capture and share content, organise tournaments and build a community. The team is respected in the sector and will address over 2 billion gamers globally. This fast growth business is revenue generating.

Lead generation, internet of things
(SEIS and EIS)
Investment size: £250,000

This new marketplace enables consumers to hire items for temporary periods as opposed to buying them, from garden tools through to specialist kitchen items and household cleaning equipment, on a drop and collect service. An UberEats of needed items - but with the ability to buy and retain at the consumers option.

Digital entertainment studio
Investment size: £90,000 or more

A digital entertainment studio and creator of immersive entertainment experiences across multiple technology channels working with unique broadcasters to create immersive games for currently ‘Doctor Who’ and ‘Peaky Blinders’ IPs and provide fans with a unique gaming experience. This business is revenue generating.

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+44 (0) 20 7952 6685