Fund in Focus – Odexia Consumer Brand EIS

The Odexia consumer brand fund, is a small cap private equity fund which specialises in investing in businesses operating in the consumer goods, restaurant and leisure sectors. Its specific focus is on the ‘equity gap’ where high growth companies are looking to raise £0.3 million to £1 million of new equity funding; the investment size is typically too large for angel investments but too small for lower/mid-market funds.

With a 100% success in raises so far through RN Ventures Limited and Popband Limited no further proof of concept is required.

The Odexia consumer brand is a partnership between Marechale Capital and Odexia. Itwill invest in businesses already demonstrating success and with the potential for further significant growth.

Odexia was founded by Carl Atkinson. Carl has worked as a Director and CEO at some of the UK’s most respected and fast growing consumer goods businesses. His current and previous roles with private equity, family offices and direct include: Ciaté, Pukka Herbs, DECIEM, Farmacy, tReds, and BeautyMART.

Carl has assessed and met dozens of fast growing consumer brands and assessed each for fit with the Fund’s focused investment criteria. This should enable the funds to be invested within a 12 month period from the close date.

Carl has relationships with a number of UK and US based Private Equity funds and trade buyers that make for natural acquirers of businesses in which Odexia invests.

Marechale Capital was founded by Patrick Booth-Clibborn. Patrick has more than 22 years corporate advisory and broking experience and has led projects which have raised over £800m of equity for companies and funds. Marechale’s expertise in investment banking and corporate finance especially within the retail and leisure sectors has seen it raise £450m in equity for tax efficient funds and limited partnerships. Patrick has advised and backed some of the leading restaurant and pub roll out brands including Loch Fyne, Capital Pub Company’s, Blanc Brasserie, Hawksmoor, Salt Yard Group and Brewhouse & Kitchen.

There are a plethora of excellent businesses requiring investment. As a result, the choice of investment opportunities is wide, and there is limited competition from angel investors and other private equity firms.

In summary Odexia and Marechale Capital believe there is a good opportunity to achieve attractive returns in the sector by focusing on equity gap opportunities. Emerging brands who are raising equity gap levels of funding are often at a time in their development cycle where they have potential to deliver the greatest inflection in investment value – the three to five year period before exit when they are looking to demonstrate their scalability through delivering a consistent record of continual high growth.

Watch this space for Odexia’s pipeline of future opportunities.

This fund is currently available through the Diversified Growth Strategy.

If you are interested in further information about this fund and future opportunities, please contact us on info@kuberventures.com or +44 (0) 20 7952 6685.

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